Ably led by Alastair and Dominic Horabin, Seniors are worthy winners of the 2012 Independent Takeaway Fish & Chip Shop of the Year. 

Everyone at Seniors knows they serve the very best, frozen at sea fish fillets, and can even tell you which trawler caught them (the Ramoen from Vartdal, Norway) as well as assuring you of the sustainability of their cod and haddock, caught in the cold clear waters of the Barents Sea and the North Atlantic. That’s what traceability and confidence in their product mean to this year’s winners.

The guarantee of a a long-term sustainable fish supply is essential for all good fish & chip shops, just as it is for those who supply them.

Friars Pride is just one of these suppliers who support and proclaim that you can (and should) eat cod with a clear conscience, so much so that they have painted it all over the back of their delivery vehicles!

Here are words from just a few of the many thousands of satisfied Fish & Chip shop owners who rely on frozen at sea fillets of cod and haddock to retain customers with excellent quality while running their own shops efficiently and economically

Richard Ord, on the executive council of the NFFF and owner of award-winning Colmans at South Shields says: “all the cod and haddock we use is frozen at sea, so FAS accounts for 80% of all the fish we sell”

Blair Butler at The Boundary in Market Deeping says quite simply, “It’s fresher than fresh”